Video Marketing Is The Fastest Growing Platform For Local SEO

Posted on: May 1st, 2014 by G8xkOJ7eP9a

Research has shown that, when people go online to get information, their attention span is much shorter than it would be if they were looking at traditional media. To put it simply, people have different reading strategies for different kinds of content.

When people are reading a book, they know that they usually have to read every word of the entire thing to get the complete picture. When people are reading a newspaper, they may scan headlines to find where they want to start and then read an entire section. Continue Reading

Reputation Management Is Key To Controlling Your Image Online

Posted on: April 29th, 2014 by G8xkOJ7eP9a

What is reputation management? You’ve probably heard people talking about it, even if they didn’t use that term. A form of reputation management is in play every time someone decides to “shape” their public image by consciously selecting what they’ll share online.

These days, companies look on Facebook, Twitter, and LinkedIn first before making a decision about whether to hire or promote someone. Internet users have gotten more savvy about how they present themselves online – but it’s even more important for businesses. Continue Reading

What To Watch Out For When Selecting An SEO Firm

Posted on: April 24th, 2014 by G8xkOJ7eP9a

Small businesses do not have the luxury of a lavish marketing budget like larger corporations do. As a result, they have to be extremely smart where investing their money in a marketing campaign is concerned. Online marketing involves the use of effective SEO content and if you have been considering this particular strategy, you will need to determine how much your budget will allow you to invest.

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The Values Of Content Marketing

Posted on: April 22nd, 2014 by G8xkOJ7eP9a

It goes without saying that the term “content” has become the 21st century’s online marketing keyword. The use of content marketing in internet business endeavors is now one of many SEO Services that are being offered by online marketing agencies today. It is a marketing format that involves the creation and distribution of relevant, valuable content with the intent of attracting and engaging a target audience in order to generate sales and profits. It is known as “non-interruption” marketing because it does not involve any selling initially.

Nearly every SEO Agency today offers content marketing as one of their many services but many of them attempt to prove that it has a monetary or numerical value. While it is used to generate revenue, our SEO Company focuses on the ways to measure the values of content marketing efforts. Value measurement is based in one of two ways – its ability to remain important, relevant, and useful over the long term, as well as, its ability to produce monetary value over the long term.

The Primary Benefits Of PPC Advertising For Small Businesses

Posted on: April 17th, 2014 by G8xkOJ7eP9a

Compared to mid-sized and larger businesses that have larger marketing budgets, smaller companies at the local level typically operate with much smaller budgets and feel that PPC or Pay-per-Click advertising is too expensive to invest in. However, this type of advertising can bring a substantial ROI. In fact, PPC campaigns that are well managed and optimized can be extremely cost-effective. These campaigns reach individual website visitors that are already interested in a particular product or service, unlike the traditional forms of advertising.

The Interrelationship Of PPC And SEO

Posted on: April 15th, 2014 by G8xkOJ7eP9a

There are three types of internet marketers and online business owners. The first group relies more on PPC advertising than SEO to deliver the results of their online marketing strategy. The second is just the opposite; they prefer SEO over PPC in order to increase the results of their organic search endeavors. But the third group understands the benefits of using the two in conjunction with one another. For these internet marketers and online business owners, the two go together like peanut butter and jelly.

Should Small Businesses Include PPC Advertising In Their Marketing Strategies?

Posted on: April 10th, 2014 by G8xkOJ7eP9a

When you are used to using SEO and organic search marketing as a key component of your business marketing strategy it is difficult to understand the role that PPC advertising can play in it. Whenever other online marketing strategies are successful, they improve SEO. Content helps to increase the number of backlinks that are used, conversion rates increases due to a website’s usability, and your search engine traffic becomes more profitable. At the same time, your e-mail and social media marketing increases the amount of user engagement.

How Contractors And Home Improvement Companies Benefit From SEO Services

Posted on: April 8th, 2014 by G8xkOJ7eP9a

No matter what type of business you own and operate, you can benefit from hiring an SEO agency to assist you in your marketing endeavors. Professionals such as accountants, chiropractors, dentists, doctors, and lawyers have been utilizing SEO services for several years now. Contractors and tradesman such as AC/HVAC installers/Repair tech’s, electricians, locksmiths, plumbers, and roofers have also benefited. Basically, any small to medium-sized business can benefit from hiring the right SEO company.

Does PPC or SEO Provide The Best Value?

Posted on: April 3rd, 2014 by G8xkOJ7eP9a

Successful companies of all sizes have realized the value of a good online marketing strategy. Whether these companies developed their advertising campaigns in-house or hired an SEO Agency to do it, it proved to be a valuable addition to their current marketing strategies. Thanks to online marketing, it is more likely that a person will land on your website by using the search engines than by going to it without searching the internet. Current statistics show that 81% of all internet users now use the search engines to find what they are looking for.

Content Marketing – The Next Big Thing In Business Marketing

Posted on: April 1st, 2014 by G8xkOJ7eP9a

Many small to mid-sized businesses owners today have implemented some extremely creative marketing strategies to establish themselves as the experts in their industry niche. These newer, innovative strategies have replaced the older, traditional marketing techniques that consumers no longer respond to because they are no longer interesting and are outdated. Most companies have turned these newer strategies because the traditional formats were resulting in decreased visitor traffic, low sales conversion rates, and reduced ROI.