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Although the search engines are considerably smarter now, there was a time when you could repeat a keyword or keyword phrase over and over again in your content and reach the top spot in the search engine ranking pages. The primary task of an SEO specialist is to make webpages applicable, relevant, and useful so you achieve a higher ranking. Choosing the right SEO company can be extremely challenging if you don’t know what to look for.
Dispelling The Misconceptions
Search engine optimization or SEO is one of the primary marketing strategies that successful internet marketers and online retailers use. However, as the World Wide Web continues to evolve, so do the search engine rankings. This means that you need to evolve with the search engines as well.
Basic Components Of Successful Online Marketing Strategies
There are 6 basic SEO components that your online marketing strategy should contain in order to rank higher in the SERP’s (search engine results pages):
If you have a computer, you probably can’t remember the last time that you used your local area Yellow Pages to look up a particular business in your city or community. But as a small to medium-sized business owner, do you understand the importance of having a web presence to reach a larger audience? Furthermore, do you even have a company website that can be found by using one of the primary internet search engines? If not, we have a few suggestions for you to consider.
Although a number of individuals today still use the traditional way of searching for a local are contractor (i.e., the Yellow Pages), most individuals with a computer will search the internet using the major search engines. As a contractor, you should already be aware of how technology has completely revolutionized the way the consumer searches for information.
Exponential Results Of Using SEO
When it comes to internet marketing, one of the most difficult aspects to understand is the search engine optimization process. The constant search engine updates, content development, SEO’s technical aspects, the way in which the lines are blurred between SEO and social media marketing (a.k.a. SMM), and website usability add to the confusion. Although you may not understand the importance of SEO or don’t want to understand it, you cannot deny the fact that it adds value to any blog or website.
Whenever we discuss the subject of search engine marketing with new clients, we often see an empty look in their eyes. For those individuals that are not familiar with the term, search engine marketing (SEM) is a form of website promotion that is most commonly utilized in internet marketing. By using advertising and SEO or search engine optimization, the visibility of a website in the search engine results pages (SERP’s) can be increased.
SEM relies on SEO to gain higher rankings in the SERP’s by adjusting or rewriting webpage content or by using pay-per-click (PPC) advertising. You can easily see why small and medium-sized business owners that rely on the traditional forms of advertising are confused by this. This is especially true for those businesses who are just getting involved in internet marketing because many of these business owners do not understand its importance.
Most small and medium-sized companies that have developed and launched a website on the internet have realized the importance of utilizing search engine optimization tactics in their business marketing strategies. However, there are still too many business owners and CEO’s today who think that search engine optimization takes a one-size-fits-all approach to getting ranked higher in the search engine results pages. Nothing could be farther from the truth.
According to a recent report published by the University of Bristol, website visitors only read about 20 to 25% of the content you have posted to a business website. If that is the extent to which your website visitors are going to read, it is imperative for you to create and maintain fresh, interesting content on a regular basis. Creating effective website content can be challenging without the proper tools and assistance.
Net Advantage Media specializes in the creation of high-quality website content so that you don’t have to stress over it. The importance of high-quality web content cannot be emphasized enough. We have helped professionals such as accountants, chiropractors, dentists, doctors, and lawyers. Here are some helpful tips to consider:
Along with search engine optimization (SEO), pay-per-click (PPC) is considered one of the most effective advertising methods for driving more visitor traffic to a website. Although it is a fairly simple process, too many small business owners make mistakes that are detrimental to their ad campaigns. You can improve your PPC campaign by avoiding these mistakes.
When it comes to driving more traffic to your business website, you have two very basic yet highly effective options, specifically PPC or pay-per-click advertising and SEO or search engine optimization. However, these marketing methods are not necessarily right for every type of website business. In order to know which of these marketing methods are right for you, you need to understand how they differ.
"We hired Jeff because we needed more traffic to our camera store's website. He helped us produce and market a series of videos that he posted on Youtube. These videos have over 150,000 views and this has led to a nice increase in website traffic. Jeff is a very creative online marketer and we highly recommend him to anyone looking for more online traffic and sales."
- Brad Berger
Owner - Berger Bros. Camera
Amityville - Syosset - Huntington
"Jeff's SEO skills helped our company increase its online visibility with dozens of page one rankings in Google. I would confidently recommend Jeff Weissman to any business that needs higher search engine rankings, an increased online presence, and more traffic."
"We needed to improve the results we were getting from our Google Adwords advertising. Jeff came in and analyzed our PPC campaign and quickly found mistakes we had made in the way we set up and structured our ad groups. His suggestions resulted in us generating more traffic at a savings of about $2,000 per month."
