Web Presence Optimization For Brick And Mortar Businesses

Posted on: February 18th, 2014 by G8xkOJ7eP9a

bigstock-Online-Vs-Brick-And-Mortar-Sto-8033247The rise of the online retailer has created a whole new world of challenges for businesses that operate out of a store front. Online businesses have lower overhead, fewer employees, and greater reach than most local businesses. The only way one could hope to compete is by embracing the tools of the competition. Building a strong online presence is the key to the survival of any local business.

Simply having a website for your business is not enough to give you an edge. You need your website to have maximum visibility in order to draw customers to your storefront. The best way to improve your site’s visibility is to make sure it appears on search engines when a user searches for relevant products or services. Unfortunately, studies have shown that the vast majority of people never look beyond the first two or three pages of search results. That means if your site is not in the top thirty to sixty sites on the topic, you will not see much traffic.

That is where we come in. Net Advantage Media specializes in the two primary ways a local business can improve their web presence. The first is through search engine optimization, or SEO. Search engine optimization is a process by which we improve the content of your site to make it more likely to be picked up on by search engine algorithms. We take a comprehensive approach to SEO services. We will analyze your sites underlying structure, including tags, meta-descriptions, linking structure as well as improving the real content a user sees to ensure keyword density and variety. We also build quality links to your site, ensuring that the web crawling programs that determine rankings know that your site is important enough to warrant a high ranking.

Another way we can help your local business increase its visibility is through the application of a pay per click, or PPC, advertising campaign. You have likely encountered those sponsored links on the side bar of your favorite search engine. Whenever a user clicks on one of these ads, the owner of the linked site pays a fee to the site that linked to them. This is often a good choice for small, local businesses which do not have large advertising budgets as it ensures you are not paying for a service that is not generating any web traffic. We will not only help you develop a PPC advertising campaign, but also track its effectiveness and manage it to ensure maximum pay off on the investment.

If you have any questions about how our services can improve your web presence, and therefore the foot traffic in your store, contact us today!

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