The primary way most people search for local services in this day and age is via the internet, and home improvement and repair services are no exception. More often than not however, local roofers, plumbers, electricians and HVAC service providers do not have a strong web presence, at least not one that rivals the big corporate service providers. This means that a local business’s website may never be seen by a casual customer who doesn’t click beyond the first page of search results on their favorite search engine.

One need not be a computer expert or eloquent writer in order to improve your home improvement company’s web presence however. Net Advantage Media can ensure that the content of your website rivals even that of big regional or national companies in a few very important ways.

Improved Search Rankings– Our staff is well versed in the art of search engine optimization, or SEO, writing. Search engine optimization refers to a style of writing that encourages search engines to rank your website higher on that seemingly endless list of results. By incorporating a number of relevant search terms called keyword phrases. These keyword phrases are what search engine algorithms look for when determining a web sites relevance to what a user is looking for. A higher density of keyword phrases means a better ranking and a better ranking means more potential customers viewing your page.

Regular Posts and Updates– No business website is complete without a blog to keep customers apprised of important information in your field. Blogs work best when they are regularly updated with unique, interesting content that keeps your clients apprised of trends in the industry and teaches them about your products or services. Unfortunately, adding new content to your website regularly is, at best, time consuming, and at worst can get in the way of you doing what you do best: running your business. Contracting an SEO firm allows you to keep your blog up to date with new, relevant content that ranks.

Consistent Voice and Quality– The simple fact is not everyone has a talent for writing. For those business owners who fall into this category, creating and maintain a website that draws attention and keeps customers engaged with what they are reading can be difficult. Net Advantage Media is here to help. We pride ourselves on our ability to create web content that not only ranks on search engines but also maintains a high standard of quality. We can create for you web content that is unique, informative and engaging to the reader, giving your website the credibility that it deserves. Our writers are always careful to research their topics thoroughly, ensuring that your content will be as accurate as if you had written it yourself.

Don’t let an ineffective web presence lose you another customer to your big corporate competitors again. Net Advantage Media can help increase your web traffic and draw more customers to your business. Contact us to see what we can do for you.