Utilizing Search Engine Optimization To Shine The Spotlight On Your Business

Posted on: November 3rd, 2013 by G8xkOJ7eP9a
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If you are aiming to earn money on the web, then SEO is critical to you. If you use the correct tools you can put yourself in the view of many potential customers, clients or patients.

Seo Style

Instead of writing in AP style, use SEO style to improve search engine optimization. To maximise the SEO style, repeat the important keywords as many times as you can without ruining the flow or quality of writing. As search engine rankings are built off the presence of keywords, your content will shine if you pay close attention to the words you use.

Keep in mind that spiders cannot identify obscure URL names, so be mindful of this when you create new pages. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.

To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. Submit your blog posts to shopping comparison websites and all of the major search engines. It will also be possible for consumers to receive the feed directly, through a reader.

Contact an educational company about the possibility of linking to your site. You can also see if a non-profit will help. Any reputable site that links to your website will help you greatly when it comes to ranking with search engines. Use high-quality content to attract reliable sources that may want to feature you. You must create unique content that is useful for these sites.

Site Map

An important aspect of SEO is making a site map available on your site. When you have a site map it makes a search engine spider better at crawling your site. A huge site might require more than a single map. Each map should not exceed 100 links in size.

Once you decide on your keyword or key phrase, include it in the title of your webpage. Your title should be relevant, but choose carefully, so that it makes a solid first impression when people see it in search engine results. People will click on the link to your site since it will fit the user’s search results.

If you are trying to make money online, search engine optimization can be an important tool. Keep a copy of this article, and refer to it while you are putting its secrets to use. When your website looks and functions its best, more people will come see it, and that should lead to more sales.

Keep Yourself In The Rankings With These SEO Tips

Posted on: November 2nd, 2013 by G8xkOJ7eP9a
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If you choose to fully optimize your site for search engines, your website will surely reap the rewards. This article will give you the best tips to make sure your website is found without causing problems between you and your search engines.

  • If you want SEO to help increase the traffic to your website, you need to code it appropriately. When search engines see coding that is not well done, they will pass it up. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all.
  • If you want to be higher up on search engine results, help the web spiders out. Spiders have to be able to easily navigate your site before they can properly index it. You have to stress the important areas of your site by making a site map which lets a web spider get a hold of the hierarchy of your pages.
  • Writing intelligent descriptions in your meta tags for every page of your website is very important. Doing this will help your rank with search engines because they will use the tags to see and show what your website is about. Make the meta tag content valuable and concise. This will draw more guests into your website.
  • You should sell yourself to others as a specialist in your field. Being an expert in your field can prove lucrative in marketing your internet business. You create a website or set of websites that draws in users based on the good information you offer. Make use of search engine optimization to attract them to the site in the first place. It is important to listen to what your customers want, not tell them what they want.

Make sure you know which SEO strategies will work for your website. The tips you just read offer you many proper ways to increase your target audience and how to avoid being unfairly blocked by a search engine.

Net Advantage Media is a Long Island SEO company dedicated to helping businesses become more findable online through simple to implement, yet highly effective SEO strategies. Give us a call for a free consultation today at (516) 448-9911.

Essential Search Engine Optimization Tactics That Work

Posted on: November 1st, 2013 by G8xkOJ7eP9a
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Search engine optimization is a way to increase the traffic on your site by putting relevant keywords in your content. Through the use of targeted keywords in the content of their site, site owners can rank highly in search engine results and attract relevant readers that want to see their content. Read on to learn how search engine optimization works in order to utilize it effectively.

Try using SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. This means striking a delicate balance between including the keyword enough for the search engines to notice while not making the text sound awkward. One reason using keywords will improve your rankings on search engines is that search engine spiders work by locating and weighting keywords.

If you want SEO to help increase the traffic to your website, you need to code it appropriately. For instance, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it. If you have Flash content without coding, they will not index it at all.

One of the first questions to ask is how many years of experience they have in SEO. You also need to be aware of any risks in order to make an educated hiring decision.

Meta Tags

Help search engines find you easily and you will rise in the ranks. Spiders help people to find your website during searches, so it is important that they can understand your site. You have to stress the important areas of your site by making a site map which lets a web spider get a hold of the hierarchy of your pages.

To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. While you should include topical keywords in these meta tags, you can also consider including misspellings, like “ipone” if your content is about an iPhone.

You need to get more visitors to your website and keep them there to increase your page rank. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Message boards and forums are a good way to keep customers coming back to your site.

Present yourself in a way that highlights your expert status. This tactic will maximize internet marketing efforts. Make sure that you create a site that has a specific targeted audience, as this will allow you to better enhance your SEO strategy. Provide the customers with what they desire, not what they may think that they desire.

Make a site map to help the search engines index your site’s pages. A site map is also known as the navigation bar. This part of your web site will let search engines know how many pages your web site has and what each one contains. Even if your site is small, a site map can have a big impact on its search engine rankings.

Search Engine

When working to improve your search engine optimization, make sure you have an efficient description tag that will draw searchers to your site. The content in this area shouldn’t exceed 30 words. Don’t pass 100 KB on the heading page.

As previously mentioned, popular keywords that are utilized by search engines form the basis of the formula used in search engine optimization. Utilizing those words within your website causes the search engine to send those doing searches, to websites that include those keywords as part of the site. The goal of this article is to assist you in making the most of those keywords.

Research your potential keywords first. When you are building your site, find what keywords work for you. Researching keywords can help people find you in your specific area. To get higher up in search engine results, emphasize these items in your site.

Through proper search engine optimization, Net Advantage Media can help your local business become more findable online. This will lead to more visitors to your website and more phone calls to your business.

Take advantage of our offer for a free consultation where we will analyze what you’re doing online, as well as what your competitors are doing. We’ll outline exactly what you need to do in order to dominate your local market online.

Call us at (516) 448-9911.

Tracking Your SEO Results For Your Local Business Online Success

Posted on: May 18th, 2013 by G8xkOJ7eP9a
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progess graphMany potential clients call me and ask how will they know if what I’m doing is working for them. That’s a really great question which I’m always happy to answer.

What I do for my clients is this… On a monthly basis I send a report of my analysis of how your site is ranking for your target keywords.

Of course we always want our target keyword rankings to improve in a linear fashion. I wish it worked this way and I could therefore guarantee exactly when your site will hit #1 on the first page of Google for every one of your target keywords.

Unfortunately, this is not always possible. Typically, when SEO and link building are done properly there will be an upward trend of all target keywords. However, even with an upward trend there may be times when your site’s rankings for a given keyword moves downward a few notches. It’s sort of like – two steps forward and one step back, then two steps forward and one step back, and so on. As long as the general trend is moving in the right direction then we know we’re on the right track.

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Traffic and Conversion: The Keys to Your Local Business Online Success

Posted on: May 17th, 2013 by G8xkOJ7eP9a
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You probably spent a lot of money to have your local business website built. Want to make it worth the expense? Then you MUST pay attention to the 2 most important factors for online success: Traffic and Conversion.

Internet Traffic

We need to discuss traffic first because without traffic (people searching the Internet who end up at your website) you have absolutely no chance of succeeding online.

There are several ways to get traffic, as follows:

  1. You can optimize your website with SEO/Link Building strategies (discussed below) so that the search engines reward you with high rankings for the search phrases (keywords) people in your target audience are likely to use in order to find the type of services you offer.
  2. You can pay for traffic (often referred to as pay per click advertising) where you bid on those same keywords and pay only when someone clicks your link and is then taken to your website.
  3. You can use any number of the various social media channels like Facebook, LinkedIn, Youtube, Twitter, Pinterest, etc., to funnel people from these channels to your website.

Of course, each of these methods work very well if done correctly, and each of these methods can be a complete waste of time, and a ton of wasted money if done incorrectly.

We’re going to get back to traffic and discuss SEO in a bit, but first I want to address the topic of “Conversions”.

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Tiered Link Building – The SEO Secret to Higher Search Engine Rankings

Posted on: May 16th, 2013 by G8xkOJ7eP9a
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Want to get top rankings for your “money” keywords?  Then keep reading…

In order to get high rankings in the search engines (Google, Yahoo, and Bing) for competitive keywords (the keywords that bring you the most website traffic and new business), you MUST have new links on other websites being pointed at your site on a consistent basis.

This is called link building and it is a huge part of search engine optimization – SEO.

However, the type of link building that worked for getting high rankings in the search engines (especially Google) as recently as a year ago doesn’t work very well anymore.

These days if all you do is “throw” dozens of links at your site every month you will get very little for your effort and investment.

What is working right now and what has gotten me and my clients the best results is a strategy known as “Tiered Link Building”.

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How To Run a Successful Adwords Campaign For Your Long Island, NY Business

Posted on: July 16th, 2012 by G8xkOJ7eP9a
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Are you familiar with the most common mistakes made by local business owners who dive into the world of ppc advertising with the best of intentions and the highest of hopes…but unfortunately without the requisite knowledge, experience and understanding of what to do and what not to do.

Please read this next part very carefully…

If you’re about to do, or are currently attempting to do, Adwords adverting for your Long Island, NY business then you MUST make sure you know the following detals…

WARNING: FAILURE TO KNOW ANY OF THE FOLLOWING COMPONENTS OF A GOOGLE ADWORDS CAMPAIGN CAN COST YOU THOUSANDS OF DOLLARS IN LOST REVENUE.

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Lawyer Marketing Videos: Secrets to Help You Get More Legal Clients

Posted on: July 11th, 2012 by G8xkOJ7eP9a
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Do you want a simple formula that will help you use Youtube videos to get more legal clients for your Long Island or NYC area based law firm?

Go to Youtube and type in anything that has to do with personal injury lawyers, criminal defense attorneys, bankruptcy law, etc., and you’ll find hundreds if not thousands of “lawyer” videos.

Some of them are very professional and highly produced while others are fairly “low budget”.

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Is Pay Per Click Advertising Right For Your Long Island Based Business?

Posted on: July 10th, 2012 by G8xkOJ7eP9a
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Pay per click advertising (frequently referred as ppc) is an enigma, and here’s why…

When it comes to pay per click advertising for Long Island based businesses there are three types of people:

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